Mperativ
Mperativ is a groundbreaking revenue marketing platform designed to operationalize your end-to-end marketing strategy and bridge the marketing credibility gap. Founded by the visionary marketing duo Jim McHugh and Daniel Raskin, the Mperativ platform incorporates our Trusted Marketing Credibility Framework principles.

The goal: Building an in-house professional services team
When Jim McHugh, Co-Founder and CEO of Mperativ, approached Brite in Q1 of 2024, he was considering building an in-house professional services team for the clients of their revenue marketing B2B SaaS platform.
Jim hesitated because hiring a senior marketing operations manager in the US would cost over $150,000 / year, including salary expenses, payroll taxes, and benefits. He didn’t want to commit to such a budget while the B2B SaaS budgets in 2024 were still in decline.
The solution: Hiring from Argentina
Through Brite, Mperativ hired a Principal Revenue Marketing Consultant from Argentina. Brite handled multi-national logistics, contracts, and compliance and assisted with every stage of the hiring process — from sourcing to onboarding.
Instead of hiring in the US, the Mperativ team saved over $80,000 /year by hiring in Argentina while moving forward with a key initiative they wouldn’t have been able to otherwise.