Poppy Flowers
Poppy is the nation’s largest, fastest-growing full-service wedding florist.

The goal: Building an in-house team without breaking the bank
When Michael Babyak took over the marketing team, Poppy had a small in-house team. Michael needed an Email Marketing Manager but hesitated because hiring for this role in the US would cost over $150,000 / year, including salary expenses, payroll taxes, and benefits. He didn’t want to commit to such a budget while valuations and funding for DTC/E-commerce start-ups were declining.
The solution: Hiring from Colombia
Poppy hired a Senior Email Marketing Manager from Colombia through Brite in under one month. Brite handled multi-national logistics, contracts, and compliance and assisted with every stage of the hiring process, from sourcing to onboarding.
Instead of hiring in the US, the Poppy team saved over $80,000 /year by hiring in Colombia while moving forward with a key hire they wouldn’t have been able to otherwise.