Proven
PROVEN harnesses groundbreaking artificial intelligence to create personalized, adaptive, clinically-effective skincare tailored to each individual’s unique needs.

The goal: Building an in-house marketing ops team
When Amy Yuan, Co-Founder of Proven, approached Brite in June of 2023, she was considering building an in-house marketing operations and analytics team for their DTC skincare start-up.
Amy hesitated because hiring a senior marketing operations manager in the US would cost over $150,000 / year, including salary expenses, payroll taxes, and benefits. She didn’t want to commit to such a budget while valuations and funding for DTC/E-commerce start-ups were declining.
The solution: Hiring from Argentina
Proven hired a Senior Marketing Analytics Manager from Argentina through Brite in under one month. Brite handled multi-national logistics, contracts, and compliance and assisted with every stage of the hiring process, from sourcing to onboarding.
Instead of hiring in the US, the Proven team saved over $70,000 /year by hiring in Argentina while moving forward with a key initiative they wouldn’t have been able to otherwise.